
Driving Growth and Retention with a Customer Data Platform
We are all aware of that amazing feeling when a brand just “gets” you? Suppose you’re casually browsing online and suddenly get an email that
We are all aware of that amazing feeling when a brand just “gets” you? Suppose you’re casually browsing online and suddenly get an email that
Have you ever witnessed a moment when you’re getting ready for the gym, and instantly Spotify plays the energizing song? Or when you’re driving home
You know that feeling when you realize you have been searching everywhere for your keys, only to find them in your pocket the whole time?
Netflix manages an incredible 150 million hours of video content every single day for 86 million users globally. But many people are not aware of
The analytics system of one of the major retail chains in the USA just flagged something. Hurricane season is approaching, and data shows coastal stores
You know that feeling when you’re trying to find something important, but it’s buried somewhere in a pile of papers? Now imagine that’s your entire
Leading a data team comes with many struggles. Data requests pile up, teams work in isolation, and getting the right data at the right time
Ever wonder why some companies thrive with their data while others struggle? Recently, one of our financial clients faced this exact challenge. Despite having tons
Imagine sitting at your desk late one evening, staring at endless spreadsheets as marketing director for your retail chain. The numbers blur together, and sales
Let me share something that happened at a company we consulted with last year. Their new predictive analytics system was generating customer churn forecasts that
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