We are a process driven yet people-centric company. We leverage top-notch technologies and experts after getting a complete grasp of your needs to deliver real world outcomes. Results that impact your high frequency decision making and accelerate your business – from the smallest nuance to the biggest.


Datafortune Inc. 4555 Mansell Road, Suite 300, Alpharetta, GA 30022



Latest Blog
Benefits of ETL

What Are the Benefits of ETL for Your Company?

ETL, which stands for extract, transform and load, is an intelligent business approach. It overcomes the challenges of conventional reporting tools that cannot store all the data from multiple analyses. Such incapabilities can lead to inadequate or inaccurate data, resulting in incorrect or half-baked decisions.

ETL-powered BI tools or specialized ETL tools can prove helpful considering the enormous data businesses generate nowadays. Companies cannot rely on instinct-based decisions anymore. They need comprehensive insights that help them do the right thing. ETP helps them do it. While this establishes the ETL’s significance, let’s look at a few more reasons ETL is a must for every company.

What is ETL? | Extract, Transform, Load – The Process of ETL

At the outset, let’s see how ETL works.

  • Extract

Data extraction involves pulling data from multiple sources like analytical tools, CRM systems, data warehouses, the cloud, and many others. The process helps pull structured and unstructured data and store it in a central location.

  • Transform

The data extracted during the previous process is analyzed for quality. It involves checking the data for missing values, errors, inconsistencies, and duplication.

The ETL tool is intelligent enough to flag unusual factors and eliminates redundant data. After undergoing processes like extraction, cleansing, and verification, the system standardizes and sorts the data to prepare it for loading.

The transformation process is crucial because it is here that the quality of data you receive is determined. The better the data quality, the more helpful it proves in the decision-making and strategy-making process.

  • Load

Now, the transformed data is imported into the data warehouse or another location, as you’ve specified. You may load the entire set of data or do it in batches or in real-time, termed incremental loading.

Often, companies do the latter as it is more straightforward to load data in batches. Besides, loading all the data at once can put stress on the data warehouse. Loading it in batches proves convenient and efficient.

Benefits of ETL for Your Business

ETL enhances business intelligence, as it enables companies a consolidated data view to drive better and more informed decisions.

  • Superior Data Mapping

Transforming data received from disparate sources into useful insights is challenging. But ETL-powered data mapping can simplify integration, migration, warehousing, and transformation. ETL enables data mapping (for specific applications) that allows establishing a correlation between various data models.

So, regardless of your data volume, ETL tools can help you derive value from it by making data-driven decisions and devising insightful strategies.

  • Quicker and Automated Batch Data Processing

ETL tools run on scripts quicker than conventional programming. At times, when the data flow is heavy, ETL enables you to monitor and batch process data. The process is also termed stream processing. Large incoming data volumes can delay data processing, thus delaying decision-making as well.

But batch processing expedites the process and thus contributes to a quicker decision-making process as well. In other words, it organizes data processing to help you get useful insights quickly.

  • Enhanced Data Quality

As mentioned earlier, raw and unstructured data doesn’t bring any value to the business. If you apply algorithms to raw data, you may receive inaccurate and ambiguous results, interpreting which could be daunting.

ETL helps here, as it allows companies to structure, analyze and interpret various datasets to achieve valuable insights ready for practical business use. Additionally, processes like standardization and duplicate removal help enhance data quality.

ETL tools come with data integration and processing capabilities that help companies deal with enormous datasets. The data integration module helps ETL gather data from multiple sources. After integration, the module applies business rules to provide analysts with an analytical view of the data.

  • Data Governance

Data governance refers to data usability, availability, consistency, integrity, and security. It also fosters data democracy, which broadens data accessibility and makes it available to all the stakeholders to analyze it and use it for business.

How Can Datafortune Help?

In an age where data is more precious than oil, companies cannot afford to let go of or ignore the enormous data they generate. Thus, a system like ETL helps them optimize data by processing it and transforming it into insights that make sense and helps them drive business success through it.

Partner with Datafortune! We are your data management partners who take care of everything related to data. From setting up data workflows and systems to helping businesses use the data for decision-making, we do everything to help make data an asset for your organization.

Our enterprise data management services include data warehousing, business intelligence, advanced analytics, etc., to cover all your data needs. We also help companies deploy ETL to get high-quality, structured, and useful data that drives value. Click here to connect with us and make the most of your data!